Search Engine Optimization Process
The Search Engine Optimization Process:
On Page Optimization
We will work with your current website to make sure it fits search engine’s criteria in terms of content, structure and visitor experience.
Content: Typically 250 to 500 words per page, 5-10 pages. The content needs to be rich, descriptive, compelling and to also use your target keywords in a natural fashion.
We will work with professional copywriters to develop the content of your site, and submit it to you for your approval.
Structure: We will rework your site to make it as easy as possible for the search engines to add all of your pages to their index, and list them for search results. This include using the keywords in the title of your pages as well as in the meta description and page headings.
This is done by making sure the code and the technical aspects of the site are built correctly for the search engines to access the site and navigate the site. This includes optimizing the code of the site, the “meta tags and images of the site as well as the internal linking structure.
Visitor experience. Google installs a tracking code to every link on it’s search results page. By tracking each link they can gather information such as time spent on the page, what page they chose as their first choice, etc. They gather this information because they feel that visitor behavior is the ultimate test of a page’s quality.
We will install tracking codes on your site as well that will give us the same information and more.
We will be able to tell you what keywords were used to find your site, how long the average visitor stayed on your site, and what pages on your site are performing the best at converting your sites visitors into leads.
We will set up an lead capture from on your site as well as mange the email database that will be used to collect the leads. Once we have the lead generation tools installed on your site, we will benchmark your initial conversion rates and then optimize your site to gain the maximum amount of leads.
These leads will be delivered to you in real time for you or your team to follow up with them and initiate contact.
Off Page Optimization…the most overlooked, the most misunderstood, the most important
We will build incoming links from other theme related websites to link to your site and they will use your target keywords as the anchor text in the link. Links are the single most important factor in search engine rankings. We first analyze your competitions’ link network and strive to emulate yet improve upon that.
The search engines see each link as a vote for your site, and they also take into consideration the placement of the link, the anchor text, and the quality of the page the link is coming from. We will gather links to your site that will help you out rank your competition for your target keywords.
These links will come from other websites, blogs, authority sites, and user forums. These links will use your keywords as the anchor text and will not require a reciprocal link in return, since the search engines will penalize that type of link building.
These links will come from other websites, blogs, authority sites, and user forums. These links will use your keywords as the anchor text and will not require a reciprocal link in return, since the search engines will penalize that type of link building.