Keyword Selection
Keyword Selection:
The keyword selection process is critical to success. If you spend your time, effort and money to target keywords that do not deliver both traffic and results, you will become painfully aware of how important keyword selection is.
We also believe that you will learn about the keywords your market uses as you progress in your Internet marketing efforts. Because of this, we never close the book on keyword research and during your campaign we are open to optimizing for new and different keywords that we uncover along the way.
The first step is to preform proper keyword research. This is done to uncover what keywords that are relevant to the clients business and market area. From there we expand the list using Google’s own keyword harvesting technology.
Lastly, we cull the expanded list into a group of highly searched, highly trafficked, and relevant keywords.
Once we determine search volume for individual keywords, we can them make a recommendation that would look something like this:
|
Keywords |
Approx Avg Search Volume (Google) |
|
retirement community raleigh |
260 |
|
retirement community nc |
1600 |
|
retirement communities nc |
2400 |
|
retirement communities raleigh |
320 |
|
nc senior communities |
260 |
|
senior communities raleigh nc |
28 |
|
senior communities raleigh |
46 |
|
55 active adult communities |
1300 |
|
nc senior community |
140 |
|
retirement community in raleigh nc |
12 |
|
retirement community raleigh nc |
91 |
|
retirement community in raleigh |
22 |
|
retirement community in nc |
210 |
|
active adult community raleigh |
28 |
|
active adult community nc |
170 |
|
active adult communities in raleigh |
16 |
|
active adult communities in nc |
140 |
|
nc active adult communities |
480 |
|
active adult communities raleigh |
58 |
|
retirement communities in raleigh |
58 |
|
active adult communities raleigh nc |
36 |
|
retirement communities in nc |
720 |
|
retirement communities in raleigh nc |
46 |
|
retirement communities raleigh nc |
210 |
|
retirement communities raleigh north |
46 |
Of course your target keywords and search volume stats will be different, but the idea of targeting your optimization efforts around the most searched for keyphrases is the same.
What makes us different, and also what makes our efforts so successful, is that we only optimize and target keywords that will actually bring you traffic.