Case Studies

Habitat for Humanity

Habitat for Humanity of Wake County builds safe, affordable houses for qualified homebuyers regardless of race, religion or background. Each Habitat home is built in partnership with homeowner families, sponsors, and volunteers. The houses are safe, affordable and are sold for no profit to the partner family who repays a 0% interest mortgage over 20 years.

Why They Chose Us

A combination of issues brought Habitat Wake to Atlantic BT for a site redesign. The outdated site was cumbersome and pages frequently became buried under the inconsistent navigation. Often, donors and volunteers called the office frustrated that they could not find information on the site. In addition to streamlining the site architecture, Habitat Wake requested a content management system to allow for quicker and easier updates. The launch of the redesign would also coincide with the celebration of Habitat Wake’s 25th anniversary.

To ensure visitors find information quickly, we reorganized and simplified the site’s main navigation. We also included quick link icons on every page to reinforce easy access to the most frequently viewed pages. Our proprietary ContentOne™ management system allows easy access to update volunteer opportunities, special events and ReStore offerings on a daily basis. A photo gallery also features the progression of each home’s construction from framing to completion.

Colony Tire

Now a multi-million dollar business, Colony Tire started out in 1976 with just two gasoline pumps in Rodanthe, NC. Later that year a small oil company in Edenton was purchased. In 1979, Colony purchased a small oil company in Roper, NC and became a Farm Bureau tire dealer. The company then began selling Goodyear tires in 1980. Today, Colony Tire is one of the leading tire distributors in North America. 500+ associates operate 225 vehicles and 40 locations in North Carolina and Virginia.

Why They Chose Us

Colony Tire needed a comprehensive approach to their online marketing to include enhancements to their recently completed website as well as search engine optimization and pay-per-click marketing. As the #1 Web Design and Marketing firm in the Triangle, Atlantic BT had the right combination of skills and experience to earn the business.

New Horizons

New Horizons Computer Learning Center of Central and Eastern North Carolina is a locally-owned and operated franchise of New Horizons Worldwide. New Horizons Worldwide has grown to become the world's largest independent IT training company. New Horizons of Central and Eastern North Carolina has grown to become the largest computer training provider in the Triangle area according the Triangle Business Journal. New Horizons has grown exponentially since the franchise opened in 2001. There was so much growth in the first seven years, that New Horizons outgrew their original facility and relocated to a new state of the art (17,000 sq. ft.) facility in Research Triangle Park in 2009.

Why They Chose Us

With their rapid growth New Horizons had left their original website way behind and urgently needed a redesign to bring easy maintenance and updated course offerings back to their web presence. The solution was a seamless integration of the ContentOne™ management system with a site designed from the ground up with usability, improved search performance and visitor experience in mind.