Marketing in Raleigh
Raleigh Marketing
What makes marketing different in Raleigh NC, as opposed to anywhere else?
Raleigh has one of the most highly educated and tech-savvy audiences in the United States. This combined with the fact that, according to census statistics, close to 100 people move into Wake County every day, means that in order to be effective in your local marketing, you need to go above and beyond.
And you are NOT going to reach them with the same tired marketing routines that worked in the past.
Forget the newspaper. Forget the phonebook.
As more and more people get all of their news and information online, the readership and reach of those two channels have all but died.
So, how do you reach one of (if not the most) the most tech-savvy audiences in the U.S.?
By targeting them where they search. 90% use Google to find everything.
Pizza. Restaurants. Cars. Apartments. New Homes. Everything.
The internet has replaced the local newspaper, the phonebook, and to a large degree, local tv veiwership.
Every month, there are over 7 million Google searches for a business, services, and information relating to Raleigh…and that’s NOT including local area keywords like “Chapel Hill, Garner NC, Morrisville NC, etc.
By using SEO (search engine optimization) to target these local-based terms you can let your business take center stage above your competitors, get massive amounts of targeted traffic to your site, and make more money.
Raleigh NC Search Engine Optimization
Simply put, we will move you up in the rankings of Google, Yahoo, Etc. for keywords that are relevant to your business, your market, and that will provide you with free traffic from the search engines for months and years to come; from people who are interested in your services and who are ready to buy.
Search Traffic: How many laser targeted visitors do you want?
Wouldn’t it be great to get hundreds or thousands of local visitors who are currently searching for your product or service to your website within the next 30 days?
Although it may seem hard to believe, it’s not only possible, it’s downright easy.
By using Internet Marketing to it’s fullest capability, you can experience a windfall of traffic to your site almost instantly, and enjoy the additional leads and sales that are the by-product of that traffic
The best part is, these visitors are strictly people in your local area who are in the market for your product or service.
Explosive Local Marketing for Raleigh NC
Did you know that the average Raleigh/Triangle resident spends over 22 minutes commuting each day?
The reason this is important is because unlike local TV, Newspapers, and Phonebooks which are losing viewers and readership in droves, radio advertising remains constant, predictable and powerful.
SEO/Internet Marketing when combined with radio advertising is explosive, and this is local marketing at it’s finest.
Why? Remember the ultra tech savvy population that I mentioned before? The demographic that is so dominant in Raleigh and the surrounding Triangle? They are not only glued to their laptops and Google, but for almost a half hour every day they are also glued to their radios.
The Radio properties owned by Curtis Media Group have over 1 million unique listeners…every single week. When you combine that kind of reach with the over 7 million searches in Google with the word “Raleigh” included (think ‘Raleigh Used Cars’, ‘New Homes Raleigh’, etc), you get EXPLOSIVE results.